Zoya = Purple (Nail) Polish Power!

Q: What was the must be there Fashion Event last night?
A: The Purple Event fashion show fundraiser at New Yorks Sony Plaza Atrium.

Hosted by Jillian Harris (The Bachelorette), the show featured purple-inspired fashion from over 60 designers, including Project Runway winner Leanne Marshall, Nicole Miller, MaxMara, Nanette Lepore and Elie Tahari. Products by Swarovski, Nine West, MAC Cosmetics, Zoya Nail Polish and a performance by Elliott Yamin (American Idol) added to the magic of the night.

Walking the runway were Ana Ortiz and Mark Indelicato (Ugly Betty), Alex McCord (Real Housewives of New York City), honorary co-chairs Alan Faneca (New York Jets) and his wife Julie, Devin Harris (New Jersery Nets) and model Kelly “Isabella” Falk (America’s Next Top Model - cycle 12).

Manicures for models and special guests were provided by Jackie Saulsbery using the latest in nail color fashion by Zoya.

The Anita Kaufmann Foundation (http://www.akfus.org) provides free epilepsy education and seizure first aid programs and materials across the tri-state area. The Fifth Grade Epilepsy Education Program has already educated over 20,000 children, helping fulfill the foundation’s mission of educating the public not to fear epilepsy and seizures.

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Zoya Nail Polish and Purple Day Launch Party

Zoya Nail Polish Supports Purple Day - TODAY!

Musicians, models, doctors, divas, writers and rockers joined ten-year-old Cassidy Megan at the Purple Day USA launch party for epilepsy awareness at Dylan's Candy Bar in NYC on March 10th.

Dave Letterman’s musical sidekick Paul Shaffer turned the volume up when he accepted an award for his commitment to epilepsy advocacy- a purple ceramic brain - wowing guests by breaking into a spontaneous Prince inspired song of Purple 'Brain'. Maxim magazine's top ten "hottie" model Jaime Paetz wore a sumptuous purple gown designed by Project Runway winner Leanne Marshall and Zoya Nail Polish in Harmonie. Jaime Paetz, who herself has epilepsy, flew in from LA to be part of the launch. "I have never let my epilepsy stop me from achieving my dreams", she said to a standing room only crowd.



The New York-based Anita Kaufmann Foundation, dedicated to educating the public not to fear epilepsy, sponsored the kickoff event showering 120 guests with everything purple from purple nail polish (Zoya in Harmonie) to purple cupcakes, to a purple chocolate fountain to a purple passion drink created exclusively for Cassidy’s initiative. 



Motivated by her own struggles with epilepsy, Cassidy created Purple Day last year to let kids know they are not alone and to educate the public. She designated March 26th as Purple Day--named after the internationally recognized color for epilepsy: lavender. Epilepsy affects 3 million Americans (1 in 100 people) With the help of the Anita Kaufmann Foundation, Purple Day is going global this year with one little girl’s dream, inspiring children, parents, business leaders, politicians and communities across the globe.

Art of Beauty (makers of Zoya Nail Polish) supports the efforts of the Anita Kaufmann Foundation and Purple Day to increase worldwide awareness of epilepsy.

photos: Kevin Macdonald

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