A Few Words From the New Media Relations Director

The Zoya Effect

The newly appointed Media Relations Director has made a few observations about the effect Zoya Nail Polish has on people. While we do not agree with all his/hers opinions we do agree that Zoya rocks! So do puppies :) 


Happy April Fools!!!!!


Zoya is the new color of Fashion!

www.zoya.com 

More about → A Few Words From the New Media Relations Director

Zoya Nail Polish at Mercedes Benz Fashion Week and New York Fashion Week: FW12

Mercedes Benz Fashion Week and New York Fashion Week
Fall/Winter 2012

Art of Beauty: 

Zoya Nail Polish and Treatments, Qtica Sponsored Shows and Presentations

Click on the designers name for details on each show.

Thursday, 2/9

DESIGNER: Candela

ZOYA COLOR: Pandora
MANICURIST LEAD: Sunshine Outing

DESIGNER: Cynthia Rowley
ZOYA COLOR: Dea, Cynthia, Christina
MANICURIST LEAD: Elisa Ferri

Friday, 2/10

DESIGNER: Peter Som
ZOYA COLOR: Custom Color designed with Peter Som and named for his muses.
(Audrey – pale pink on fingers, Evvie – slate green on toes, Katherine – plum nail gloss: not on models)
Exclusive Media samples were made available backstage.
MANICURIST LEAD: Sunshine Outing
ZOYA CUSTOM COLOR EXPERT: Rebecca Isa

DESIGNER: Yigal Azrouel
ZOYA COLOR: Sam
MANICURIST LEAD: Cinnamon Bowser

Saturday, 2/11

DESIGNER: Rachel Zoe
ZOYA COLOR: Avery topped by Amminah
MANICURIST LEAD: Sunshine Outing

DESIGNER: Erin by Erin Fetherston
ZOYA COLOR: Erin
MANICURIST LEAD: Sheril Bailey

Monday, 2/13

DESIGNER: Zang Toi
ZOYA COLOR: Custom Color
(Carmen, Snow White – custom blended with Farah to make an ivory for moons)
MANICURIST LEAD: Cinnamon Bowser

DESIGNER: Reem Acra
ZOYA COLOR: Tasha
MANICURIST LEAD: Cinnamon Bowser

DESIGNER: Marc Jacobs
ZOYA COLOR: Cho and Farah
MANICURIST LEAD: Elisa Ferri

DESIGNER: Bibhu Mohapatra
ZOYA COLOR: Custom Color designed with Bibhu Mohapatra and named by him
(Rekha – red, Zeenat – pewter, Parveen - champagne)
Red color worn on one hand only as an ode to Bibhu’s heritage (his Mother’s look).
Exclusive Media samples were made available backstage.
MANICURIST LEAD: Sunshine Outing
ZOYA CUSTOM COLOR EXPERT: Rebecca Isa

Tuesday, 2/14

DESIGNER: Marc by Marc
ZOYA COLOR: Adel
MANICURIST LEAD: Elisa Ferri

DESIGNER: Fotini
ZOYA COLOR: Jem
MANICURIST LEAD: Cinnamon Bowser

Wednesday, 2/15

DESIGNER: Whitney Eve by Whitney Port
ZOYA COLOR: Zoya Kristen with two coats of Maisie layered over it.
MANICURIST LEAD: Sunshine Outing

DESIGNER: Joanna Mastroianni (dedicated to Zelda Kaplan)
ZOYA COLOR: Freja
MANICURIST LEAD: Cinnamon Bowser

Thursday, 2/16

DESIGNER: Calvin Klein
ZOYA COLOR: Qtica Cuticle Cream only
MANICURIST LEAD: Sunshine Outing

Zoya is the new color of Fashion!
www.zoya.com

More about → Zoya Nail Polish at Mercedes Benz Fashion Week and New York Fashion Week: FW12

Backstage at Rachel Zoe with Lyra Mag and Zoya Nail Polish

 

   Want the Skinny on everything Zoya? Lyra Mag has you covered...

Lyra Mag gives you the low-down on the
NYFW nail look backstage at Rachel Zoe
Fall 2012. With information about the
featured nail polish colors (Zoya Amminah layered over Zoya Avery), new Zoya Nail
Polish Collections and what exactly goes into color creation - they covered all their bases.

Let's not forget that the staff at Lyra Mag
makes it clear they are no strangers to
Zoya Nail Polish...

"It should be noted, Zoya nail polish is incredibly long lasting-we wear it all the time and unlike some other brands that peel off in a day...we only need to touch up the tips here and there. PLUS: Zoya nail polish is free of toluene, formaldehyde, DBP (phthalates) and camphor...a reason that Rachel Zoe herself is such a big fan."

See additional backstage footage and learn more about the inspiration behind Rachel Zoe's Fall - Winter 2012 Collection here. 



Zoya is the new color of Fashion! 
www.zoya.com

More about → Backstage at Rachel Zoe with Lyra Mag and Zoya Nail Polish

NYFW - FW2012: Ford Models and Artists Beauty Suite equals Zoya for all!

Model Nails and VIP's get a bit of Zoya Nail Polish Style Pampering and Gifting...

If you were in New York City during Fashion Week and lucky enough to snag an invite to the exclusive Ford Beauty Suite, you also took home a coveted custom Ford Beauty Suite Gift Box from Zoya Nail Polish. As an official sponsor of the event, Zoya (and sister brand Qtica / Qtica Smart Spa) was happy to primp nails and pamper tootsies with luxury Salon and Spa services.

The exclusive gift box is not available as a retail item but you can recreate the Zoya Ford Model Suite trio for yourself on Zoya.com - select the Zoya Red Nail Polish shades used in Sasha, Carmen and Isla.

Or if you have other reds in mind make sure to see the Zoya Red Nail Polish Video below - Zoya has your Red Nail Polish! 


Each and every shades features our exclusive, long wearing, toxin free Zoya formula - go ahead - walk that runway of life with bold red on your nails baby!

Zoya is the new color of Fashion!

www.zoya.com

More about → NYFW - FW2012: Ford Models and Artists Beauty Suite equals Zoya for all!

Glamour Magazine online - 10 prettiest runway looks include Zoya!

Zoya Nail Polish - Beautiful on the runways of fashion week and even more beautiful on you!

 

Glamour magazine online gives the classy multicolor nail look by Zoya at the Cynthia Rowley show a nod as one of the prettiest looks of the Fall - Winter 2012 season.

Cynthia Rowley selected three unique shades to create a curated urban nail color collection for her FW 2012 show at the wonderful IAC building (designed by the famous Frank Gehry). 

The always ahead of the curve Rowley, selected Zoya Dea (milk chocolate brown), Zoya Christina (soft smoky gray shimmer) and Zoya Cynthia (smoky deep blue cream) and had lead manicurist Elisa Ferri randomly apply the Dea to 4 of 5 nails of each hand and then apply Christina and Cynthia to the to the remaining nail (one on each hand) to create a nail look that coordinated perfectly with the slightly messed up hair and interesting "mechanic at speedway" inspired clothing. 

To purchase the colors Cynthia selected visit the Cynthia Rowley page on Zoya.com. The color is available open stock for $8.00 ea (US) - pick your favorite or all three!

Zoya is the new color of Fashion!

www.zoya.com

More about → Glamour Magazine online - 10 prettiest runway looks include Zoya!

Fresh off the Runway - Whitney Eve NYFW Nail Look Promo

Whitney Eve and Zoya Nail Polish a beautiful combination of color and style!

The Zoya nail polish combination selected by Whitney Port for the debut of her Whitney Eve Fall 2012 Collection was one of the "hautest" and most wearable nail looks to happen during New York Fashion Week. Mylar Glaze Maisie from the Zoya Fleck Effect collection was layered over the full coverage powder blue cream Kristen for a fresh and flirty effect that complemented the metallic and soft blue accents featured in the show. Whitney is best known for her popular reality TV series' "The Hills" and "The City", but is well on her way to making a new name for herself as a designer - which is what she has wanted from the very beginning. 

Whitney Port herself selected Zoya Megan and topped it with Zoya Chloe for a fun pink turn on the look.

WHITNEY EVE ZOYA NAIL POLISH PROMO OFFER*

We want you to add a fashion-forward Whitney Eve, Zoya duo to your "nail wardrobe".

Now through Saturday, February 25^th 2012 11:59PM EST,  ONLY.

With the purchase of a Zoya Mini Color Lock System,you will receive a duo of Zoya Maisie, Zoya Kristen, Zoya Megan and/or Zoya Chloe FREE (the two you choose is up to you) PLUS... Free Shipping!

 

Instructions:

1. Add the Zoya Mini Color Lock System (ZTHOL1101), at least two of the following Zoya Kristen, Zoya Megan, Zoya Chloe or Zoya Maisie to your shopping cart (along with any additional items you wish to purchase).
2. Enter code: WHITNEY3 into the coupon/promo field in your cart and press "Apply Code".
3. Complete Check-Out Process, Review and Submit Order.

How to Get the New York Fashion Week Whitney Eve - Zoya Nail Polish Look:
Cleanse and prep the nail with Zoya Remove+ and immediately apply the Zoya Anchor Base Coat. Put on a single coat of Zoya Kristen (or Megan) and top it off with two coats of Zoya Maisie (or Chloe) for a fresh, chic look. Finally, don't forget to add a drop of Fast Dry Polish Drying Drops to each nail to get you out the door in no time!

*Terms & Conditions
This promotion is valid online only at www.zoya.com in the Continental United States only. Limit one promotion per account and household. Orders with promotion codes are not eligible for returns or exchanges. We are not responsible for incorrect addresses or credit card entry errors. Please allow up to 2 weeks for shipping if volume warrants it. Not valid with any other coupons, codes or promotions.

Zoya is the new color of Fashion!

www.zoya.com

More about → Fresh off the Runway - Whitney Eve NYFW Nail Look Promo

NYFW - FW2012: Whitney Eve - Zoya Nail Polish

Zoya Nail Polish 
Mercedes Benz Fashion Week
New York Fashion Week
Fall / Winter 2012 Collections


Designer: Whitney Eve by Whitney Port
Venue: Lincoln Center - Studio
Date: Wednesday, February 15, 2012
Time: 9:30 AM

Lead Manicurist: Sunshine Outing
Zoya Color: Zoya Kristen, Zoya Maisie


She may still be the fresh, stylish girl you loved on "The Hills" and "The City" but Whitney Port is now the grown up fashion designer behind the Whitney Eve label and her girlish side has given way to more womanly looks for those on the cusp. 


On the nails Whitney very specifically requested a soft blue tone to work with her palette when working with manicurist Sunshine Outing. The two collaborated and decided on a youthful, layered look using the full coverage soft blue cream Kristen topped by the popular Maisie from the Zoya Fleck Effect collection. As a special bonus, the front row crowd took home samples of each shade.





WHITNEY EVE: Runway Photos Fall 2012 

Loving the layered nail look on her models but wanting to be unique for her first runway solo show, Whitney selected Zoya Megan with Zoya Chloe for her big day nail look.



Find the Whitney Eve layered nail polish look at ZOYA.COM or in your favorite salon or spa.

Follow Whitney Eve and Zoya Nail Polish on Twitter

@Whitneyeveport, @Whitneyeve and @Zoya_NailPolish

Hashtags: #nyfw, #NYFWnails

Zoya is the new color of Fashion!

www.zoya.com

More about → NYFW - FW2012: Whitney Eve - Zoya Nail Polish

NYFW - FW2012: Joanna Mastroianni - Zoya Nail Polish

Zoya Nail Polish
Mercedes Benz Fashion Week
New York Fashion Week
Fall / Winter 2012 Collections

Designer: Joanna Mastroianni
Venue: Lincoln Center - Studio
Date: Wednesday, February 15, 2012
Time: 1:00 PM

Lead Manicurist: Cinnamon Bowser/NailTaxi
Zoya Color: Zoya Freja

Powered by Fashvideos.com

Eclectic and always edgy fashion designer to the stars Joanna Mastroianni (known for her Sex and the City 2 movie looks) selected  Zoya Freja to compliment her dramatic glamour fused with rock and roll fashion looks during her fabulous New York Fashion Week runway show. The show was an ode to fashion icon and inspiration Iris Apfel who walked the runway with Mastroianni at the shows close.

Manicurist Cinnamon Bowser applied two coats of Freja (a gunmental metallic gray nail polish) to create a modern dark neutral manicure that complimented all of the models skin tones and the entire Mastroianni collection perfectly.

  

JOANNA MASTROIANNI: Runway Photos FALL 2012

For her own nail look, the ever creative Joanna paired her show pick Freja with Zoya Maisie for a beautiful and unique fleck effect over the gray. Joanna is shown here just prior to the show getting her manicure.

Purchase the Joanna Mastroianni nail polish look at ZOYA.COM or in your favorite salon or spa.

Follow Joanni Mastroianni and Zoya Nail Polish on Twitter

@JMastroianniNYC and @Zoya_NailPolish

Hashtags: #nyfw, #NYFWnails

Zoya is the new color of Fashion!

www.zoya.com

More about → NYFW - FW2012: Joanna Mastroianni - Zoya Nail Polish

Lyra Mag. visits Zoya at Bibhu Mohapatra NYFW SS2012

Fashion and Beauty Editor Judith Ecohard of Lyra Mag. visits Zoya Nail Polish backstage during the Bibhu Mohapatra SS2012 NYFW / MBFW presentation - Read the entire piece at Lyra Mag. online for great images of all the looks backstage and on the podium.
__ __ __
Zoya is also pleased to present our new videos of the Bibhu Mohapatra show below. Bibhu selected a range of Zoya Nail Polish in peaches and golds to compliment his new looks. As always, it was a pleasure to work with such an immense design talent and his incredible staff. Zoya loves Bibhu!

...and a few words from the designer himself about Zoya Nail Polish!


Zoya is the new color of fashion!
www.zoya.com

More about → Lyra Mag. visits Zoya at Bibhu Mohapatra NYFW SS2012

Zoya Nail Polish is the BIG new color of fashion in Times Square!

New York City baby…

Bright City Lights and Big Zoya Color join forces for New York Fashion Week.

Backstage, on the runway, in your favorite magazines and now…

Looks like we’ve really hit it BIG!!!

By the way, the beautiful red nail polish shown is Zoya Carmen. She’s one of over 400 long-wearing, lovely colors in the Zoya Nail Polish family. Find your Formaldehyde, toluene, dibutyl phthalate, camphor free favorite today.

Find your Zoya Nail Polish Superstar today at zoya.com

On Twitter? Follow Zoya for NYFW backstage beauty tweets - @Zoya_NailPolish

and use our favorite hashtags while you’re at it… #NYFW #nailpolish

Zoya is the BIG new color of fashion!

More about → Zoya Nail Polish is the BIG new color of fashion in Times Square!

Zoya Nail Polish Celebrates fashion's night out (FNO)!

Thursday September 8th, 2011
Fashion's Night Out - FNO!!!

You don't have to be in New York City for fashion week to have fun. Zoya Nail Polish has over 400 long-wearing fashion shades to brighten your day.

See us on offical FNO event site here.

Zoya is the new color of fashion!
www.zoya.com

More about → Zoya Nail Polish Celebrates fashion's night out (FNO)!

Backstage and on the runway - Zoya is the new color of fashion!

Zoya Backstage and Runway Beauty Update: Fall 2011 is all about great color - Great Zoya Nail Polish Color.

Keep your eyes on the nails for this season's hottest trends. Zoya works with the world's top designer shows and presentations to make sure every nail is polished to perfection. From the celebrity designers like Marc Jacobs, Tory Burch and Peter Som to the emerging names like Joy Cioci, Bibhu Mohapatra and Toni Maticevski - If it's Fashion Week somewhere, Zoya is backstage and on the nails the models!



Zoya Nail Polish features over 400 long-wearing, toxin free shades to love - no formaldhyde, toluene, dibutyl phthalate or camphor. Each color is inspired by and named after the world's most interesting women and inspired by designer fashions worldwide.

See the Zoya Nail Polish Blog (http://zoyanailpolish.blogspot.com), Facebook (http://www.facebook.com/ZoyaNailPolish) and Twitter (http://www.twitter.com/Zoya_NailPolish or @Zoya_NailPolish) sites for all the beauty and fashion action as it happens.

Zoya is the New Color of Fashion!

Find your runway look today at http://www.zoya.com

More about → Backstage and on the runway - Zoya is the new color of fashion!

Zoya Nail Polish : NYFW Swim 2012, Aqua Di Lara

Zoya Nail Polish : MBFW Swim 2012, Aqua Di Lara


MBFW Swim 2012 Recap: Aqua Di Lara
Date: 07/16/2011

Zoya Nail Polish: Zoya Perrie (fingers) and Zoya Maya (toes)

Zoya Nail Polish was proud to be an official show sponsor for the Aqua Di Lara (swimwear) show during Mercedes Benz Swim Week (2012) in Miami, FL last week. With the assistance of the Miami Nail Taxi manicurists, the show nails gleamed with vibrant cream purple nail polish (Zoya Perrie) on the fingers and a showstopping cream melon orange nail polish on the toes (Zoya Maya).

Each nail was cleaned and prepped using Zoya Remove + from the exclusive Zoya Color Lock System, prior to applying a base coat of Zoya Anchor, two coats of Zoya Perrie on fingernails and Zoya Maya on toes prior to finishing with an ultra glossy top coat of Zoya Armor. A drop of Zoya Fast Drops had everyone dry and ready for the hurried show dressers right away.

See more coverage of Zoya Nail Polish Backstage during fashion week on the Zoya Nail Polish Facebook page. Zoya Nail Polish is the new color of fashion!

The Zoya Nail Polish, the weather in Miami and the Aqua Di Lara show itself was about as Haut as it gets!

Here's a video of the show! Look at the gorgeous nail polish color by Zoya!

 
Video from mbfashionweek on YouTube

About Aqua Di Lara™
Aqua Di Lara™ is the lusted after designer swimwear line by award-winning Creative Director, Reyhan Sofraci.

With a passion for lingerie and high fashion, Sofraci has a talent for creating daring styles that are masterfully sewn using high-quality European fabrics and production techniques surpassing standards expected of designer swimwear. Aqua Di Lara™ has become synonymous with designer swimwear and in 2007, Sofraci was bestowed the Fashion Designer of the Year award by the prestigious Institut de Design Montréal for her internationally-acclaimed works.

Inspired by her many travels and diverse cultural background, Sofraci uses a spectrum of vibrant and exotic materials on the body like paint on a canvas. Fabrics play a vital role in influencing each collection’s design. From rich solids to classic blacks and delicate patterns, Sofraci captures the essence of each material to create lines that are sophisticated and unique. A fresh new face in the industry, Sofraci has created a brand that incorporates the craftsmanship of European high fashion with her own personal flare that gives Aqua Di Lara™ swimsuits a certain je ne sais quoi.

from  Merecedes Benz Fashion Week Site

More about → Zoya Nail Polish : NYFW Swim 2012, Aqua Di Lara

Nail Polish News - New "French Twist" manicure looks good on ALU!

All Lacquered Up tries the Zoya Nail Polish "French Twist" manicure!

ALU recreated a look used at the Joy Cioci presentation at NYFW! Zoya Nail Polish along with Haven Spa created a custom nail look called the "French Twist". The Haven for Zoya Nail Polish team polished the models nails with Zoya Caitlin  then tipped the nail with Zoya Dove to create this fantastic look! ALU took it a step further and alternated the base color for a fun spring look! According to ALU  Zoya Caitlin and Dove "Together they’re kind of a mani/pedi dream team." We completely agree! Be sure to check out the rest of her post here!

More about → Nail Polish News - New "French Twist" manicure looks good on ALU!

Zoya Nail Polish and Qtica in Nailpro April 2011 Issue

Fashion never sleeps...and that includes the Zoya Manicurist and Media teams during Fashion Week (NYFW). The April issue of Nailpro Magazine puts the spotlight on the top nail polish looks at the Fall 2011 shows including the top looks by Zoya! Zoya is the new color of fashion and we love rockin' the runway with the hottest fashion designers.

And Zoya's sister brand Qtica also gets a mention in a special section on skin rejuvenation and intense hydration. Qtica Intense Hand Repair Balm was a natural fit for the piece with it's honey and beeswax formula.

More about → Zoya Nail Polish and Qtica in Nailpro April 2011 Issue

Allure dot com, Marc Jacobs and Zoya Lulu!

Allure.com

It's always a thrill to be featured in the world's top magazine focusing on beauty - Allure (the beauty expert)! So obviously the entire Zoya office was smiling from ear to ear after noticing that we had been mentioned in an online Allure article titled "Designer Faces: The Hair and Makeup At The Fall 2011 Marc Jacobs Show" by Angelique Serrano. This wonderful piece gives all the beauty details (including Nail Polish) that went into the show for the fashion obsessed - so log on to Allure.com and check it out!

More about → Allure dot com, Marc Jacobs and Zoya Lulu!

Zoya Nail Polish: NYFW Fall 2011, Preen

Zoya Nail Polish: NYFW Fall 2011, Preen 
 
Fall 2011 Recap: Preen

Date: 02/13/2011 

Zoya Nail Polish: Custom Blend of Zoya Hues and tipped with Zoya Indigo

Haven Spa for Zoya 

The designers at Preen looked to the Haven for Zoya Nail Polish team to manicure models nails in custom blend of two Zoya hues tipped with the stunning blue, Zoya Indigo  which complimented the shows looks. 

Each nail was cleaned and prepped with Zoya Remove + from the Zoya Color Lock System, prior to applying a base coat of Zoya Anchor, two coats of the custom taupe blend and then tipped with one coat of Zoya Indigo and an ultra glossy top coat of Zoya Armor. Everything dried quickly with a few drops of Zoya Fast Drops.

 

Video courtesy of Video Fashion

More about → Zoya Nail Polish: NYFW Fall 2011, Preen