Beauty Launchpad Magazine - Zoya Mitzi - Bold Summer Nail Polish!

Zoya Mitzi Featured in this months Beauty Launchpad Magazine!

Karie L. Frost of Beauty Launchpad writes "Nothing brightens a mood more than a dash of zingy, bold polish! Luckily, summer's hottest go-to's pile on the pigment and then some!" Check out Zoya Mitzi in the bold bunch of summer colors! Zoya Mitzi is the perfect bold matte nail polish color for summer!

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1 DAY OFFER! Get 1 Color from SUMMERTIME, SUNSHINE or ModMattes for FREE*

ZOYA NAIL POLISH SUMMER FUN 1 DAY SALE! 

Today ONLY until 11:59PM EST get one of our new summer nail colors for FREE* just pay for the shipping (s/h)! Choose 1 color from any of our new summer collections**. Add it your cart then enter the code SUMMER1 This is a great way to pick up that great summer pedicure color that you have been wishing for! 

You can choose one color from the Zoya Summertime Collection

 

or...

 One color from the Sunshine Collection ... 

 

or...

One color from the ModMatte Collection! 

 

Act now - this offer expires at 11:59 PM EST TODAY! (5/24/2011) Don't wait! You only have a few hours to take advantage of this great nail polish deal!!!

*Online only, cannot be combined with any other offer, promotion or coupon. US ONLY. Promotion ends TUESDAY May 24, 2011 at 11:59 PM EST. Offer good for 1(one) free bottle of open stock .5 oz bottle from the Zoya Summertime, Zoya Sunshine or ModMatte Collections ONLY. Code: SUMMER1 must be entered in order to obtain discount. Art of Beauty Inc. will not honor promotions that are submitted after promotion has ended - No exceptions. No exchanges. No returns. Worst case scenario please allow 4-6 weeks for delivery. Comments, videos and pictures posted about this Zoya Nail Polish Offer outside of Zoya.com or zoyanailpolish.blogspot.com are not representative of the opinions of Zoya Nail Polish, Art of Beauty, Inc., Qtica and Qtica Smart Spa and we do not confirm the accuracy of any postings. Customers are responsible for maintaining active accounts. If username or password have been lost we (Art of Beauty, Inc.) are not responsible for restoring accounts or giving out any account information. S/H not included.

**Offer only good for 1(one) free polish from the Zoya Sunshine, Summertime or ModMatte Collection. All other Zoya colors and treatments excluded.

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Zoya Matte Velvets for Winter earn a RAVE review from Scrangie

Zoya MatteVelvets for Winter 2009 first swatches by Scrangie
... and boy does she ever love them!

Make sure to check this out for a great review of the color and application tips.

"Overall, I'm totally thrilled with this collection. I am starting to get bored with mattes, to tell you the truth, but as soon as I saw these... WOW. There are other mattes? What other mattes? These are THE mattes. The best shades, the best finish. I don't usually like to declare things 'the best' because I love everything, but really... For me, these blow the other mattes out of the water. They're my favorite colors- how could I not love them? Green and purple in a matte shimmer finish... " Scrangie

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Excited about the matte color trend - Looking for a summer version from Zoya?

Zoya has Charisma!

Zoya lovers know her well, she's always been there, winning everyone over as one of Zoya's best-selling nail color shades of all time. The beauty of this color is that Zoya Charisma is a perfectly trendy, deep neon fuchsia matte when worn alone without a topcoat or transformed into super shiny version of the same when glossed over by Zoya's amazing Armor Topcoat.

It's like having two nail polishes in one Formaldehyde, Toluene, Camphor and Dibutyl Phthalate Free Formula - now that's a value we can really celebrate this summer.

Zoya Charisma is your way to have it all in one bottle!

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Zoya Polish Fairies releasing top secret information?

ZOYA NAIL POLISH -AOB INVESTIGATIVE TEAM EXCLUSIVE
___ ___ ____

BREAKING NEWS: Nail Polish Fairy tracking device set off at at AOB headquarters


Following a loud alarm and a visit by the GPFI (government polish fairy Investigators) AOB offices remained locked down this afternoon.

Staffers leaving for the day tell us polish fairies were seen whirling about at the AOB (makers of Zoya Nail Polish) compound today. We have no official confirmation but the AOB Investigative Team has located telltale blobs in the color room that looked very much like winter/Holiday color to us. Could this possibly be the break we were looking for? At the time of this report, AOB executives remained in seclusion refusing to emerge or comment on the situation.

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Questions about Matte Nail Polish Answered by Zoya

In the past few weeks, many people have asked us either why they cannot use a base coat or top coat with the Zoya MatteVelvet, or if we will have a Matte Base or Top Coat in the near future. We decided to make this post to help explain and answer these questions.

First, what makes mattes different than regular nail polish?
To achieve a matte look and maintain pigment density, the film properties of the nail polish must be adjusted. The result of this adjustment is a film that is less flexible, or essentially more brittle and prone to breakage. The benefit of this film property is that it lets the polish dry at a much faster rate than a traditional polish.If you apply a matte polish to a base coat (matte or non matte) that has not fully dried, what occurs is that the polish and the basecoat dry at completely different rates causing problems shrinking, rigidness and a goopy (best description we could find) mess that may take all day to dry.

Can you use a base coat at all with matte polish?
The answer is yes and here’s how. Clean the nail plate thoroughly to remove all oil, dirt and residue. Apply your favorite base coat (obviously we would love for you to use Zoya Anchor or GetEven) and wait until the basecoat is thoroughly dry (do not use any drying products). Once the basecoat is thoroughly dry, apply your matte polish. This may add an extra day of wear to your matte’s but do not expect the regular Zoya Nail Polish wear that you are used to. For great matte polish application tips, please read advise on Scrangie’s blog.

Now we come to the topcoat issue. Obviously a glossy topcoat will turn any matte polish glossy, so there. What about a matte top coat?
The problem with matte topcoats is that they discolor the polish that they are applied over. Yes they even discolor matte nail polish. The best way to describe the effect is think of applying a piece of scotch tape over your nail polish. A matte topcoat will diminish the richness and depth that matte nail polish tries to create, and simply distort the color when applied over regular nail polish (this becomes more noticeable as you apply it over darker shades and mettalics). Obviously a matte topcoat is a good idea to try and see if you like the matte direction, but it will not achieve a true matte look that a matte polish offers, and will distort the color of anything you apply it over including distorting the color of matte polish.

See Zoya MatteVelvet here!

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