Zoya Nail Polish Announces New ModMatte (LE) Collection for Summer 2011

OFFICIAL PRESS RELEASE
Zoya Nail Polish

3/21/2011

Zoya Nail Polish presents three new mattes for summer 2011.

modmattes LE

all of the color - none of the shine!

Zoya is the new color of fashion... The ZOYA color experts have done it again! Introducing three new LIMITED EDITION (LE), exclusive modmattes LE* shades for summer 2011...

Zoya ModMattes Collection Video

The incredible Zoya modmattes LE* shade collection has been expanded with three new LIMITED EDITION beauties. Get all of the color, none of shine with modmattes LE*, Zoya’s exclusive blend resulting in utterly wearable and truly stylish matte nail polish.

• Phoebe (ZP558) - Bright azure with fine electric blue and violet shimmer with a velvety matte finish.  The matte finish amplifies the bright color; this is a matte that positively glows.
• Mitzi (ZP559) - Funky murky light yellow-toned lime green creme with a velvety matte finish.  A new edgy, fun, bright type of matte for a retro mod look.
• Lolly (ZP560) - Bold, saturated medium magenta pink creme with a velvety matte finish.  A very colorful new matte style for perfect stand-out Barbie pink nails.

Find Zoya modmattes LE* as well as over 300 other ultra high-fashion colors at www.zoya.com

Zoya Nail Polishes are free of harmful industrial chemicals like toluene, camphor, formaldehyde, formaldehyde resin, dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

As always, each and every Zoya color is made for women so we name them after women.

modmattes LE* by Zoya, available March 21, 2011

Sug. Retail $8.00 per 0.5 fl.oz. bottle (US)

Available at www.zoya.com

*modmattes LE nail color by Zoya is not intended to be worn with a base coat, top coat or speed dryer of any kind. Due to the unique matte formulation, color is not as long-wearing as traditional nail color. A completely clean, dry nail surface yields the best results for matte nail color wear. For best results make sure to always prepare nail with Zoya Remove + (3-in-1 nail polish remover, nail plate cleaner and new color prep.) prior to applying color.

© 2011 Art of Beauty Inc. All rights reserved

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Excited about the matte color trend - Looking for a summer version from Zoya?

Zoya has Charisma!

Zoya lovers know her well, she's always been there, winning everyone over as one of Zoya's best-selling nail color shades of all time. The beauty of this color is that Zoya Charisma is a perfectly trendy, deep neon fuchsia matte when worn alone without a topcoat or transformed into super shiny version of the same when glossed over by Zoya's amazing Armor Topcoat.

It's like having two nail polishes in one Formaldehyde, Toluene, Camphor and Dibutyl Phthalate Free Formula - now that's a value we can really celebrate this summer.

Zoya Charisma is your way to have it all in one bottle!

More about → Excited about the matte color trend - Looking for a summer version from Zoya?

Zoya Nail Polish introduces MATTEVELVET for Fall 2009

Introducing
MATTEVELVET
by ZOYA...
all of the color,
none of the shine

After working with hundreds of matte formulations and color options, the ZOYA color experts are happy to announce three perfect LIMITED EDITION, exclusive MATTEVELVET* shades for Fall 2009 (available July 1, 2009)...

Loredana (ZP498)
gunmetal gray matte shimmer

Dovima (ZP499)
black matte shimmer

Posh (ZP500)
wine matte shimmer

Designed to appeal to a multitude of matte color trend lovers; including every metro mod, vintage stylista, retro pin-up, goth beauty, glam rocker, street chic fashionista and color junkie out there, Zoya MATTEVELVET* shades deliver the new color of fashion. Get all of the color, none of shine with MATTEVELVET*, Zoya’s exclusive blend of matte base and subtle shimmer resulting in utterly wearable and truly stylish nail polish.

Zoya nail lacquers are free of harmful industrial chemicals like toluene, camphor, formaldehyde, dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

As always, each and every Zoya color is made for women so we name the colors after women. Find your favorite shade, Zoya MATTEVELVET* and over 300 other ultra high-fashion shades at www.zoya.com.

*MATTEVELVET (matte velvet) nail color by Zoya is not intended to be worn with a base coat, top coat or speed dryer of any kind. Due to the unique matte formulation, color is not as long-wearing as traditional nail color. A completely clean, dry nail surface yields the best results for matte nail color wear. For best results make sure to always prepare nail with Zoya Remove + (3-in-1 nail polish remover, nail plate cleaner and new color prep.) prior to applying color.

More about → Zoya Nail Polish introduces MATTEVELVET for Fall 2009