We are so proud to have our company founder, Zoya Reyzis, featured in the most recent issue of Russian Vogue.
This Vogue article has caused everyone in the Art of Beauty offices to reflect on the often unexpected and unique twists and turns that life can take... especially when we consider Zoya and her family's immigration from Russia to the USA only to be featured in Russian Vogue 30 years later! It truly is a beautiful and inspiring success story that we are all very happy to be a part of.
For those of you not fluent in Russian, this can be loosely translated as: Zoya Nail Polish is the best polish in the world, founded by really cool talented, super smart people and everyone should own at least 100 bottles :)
This season, muted blue, green, lilac and lavender hues are being coveted as new, unexpected neutrals. In the Spring Fashion Issue of Sheridan Road Magazine, three pretties from the Spring 2012 Zoya True Collection are featured as the season's freshest nail polish shades. Beauty editors suggest Zoya Nail Polish in Skylar, Zoya Nail Polish in Bevin and Zoya Nail Polish in Tru to introduce a fresh bloom of on-trend, dewy color into your spring nail polish wardrobe.
To add a flirty accent to your spring mani, layer your choice of the Zoya Fleck Effect Mylar Glazes over any of the spring shades. This look is great for transitioning into the Summer season!
Since 1992, the founders at Zoya Nail Polish and Treatments have led the way with innovative product formulations that have removed potentially harmful toxins prior to US and EU regulatory mandates requiring companies to do so.
Originally formulated free of formaldehyde, formaldehyde resin and toluene (Big3Free), the Zoya formulas quickly became Big5Free* with the subsequent removal of dibutyl phthalate (DBP) and later camphor.
Today, Zoya Nail Polish and Treatments remains committed to a proactive approach to developing quality, toxin free products.
*Formaldehyde, Formaldehyde Resin, Toluene, Dibutyl Phthalate (DBP) and Camphor.
With over 300, long-wearing shades to choose from Zoya is not only the smart choice in nail polish, it's also the most stylish one! (Shown here: Zoya Bevin from the True 2012 spring collection)
Did anyone else notice just how spot on the color experts at Zoya were in predicting color trends for the Oscars? If you have any doubts at all, see the Zoya True Collection for Spring 2012 - the entire palette (plus an abundance of red), owned the red carpet. Zoya rocks the frocks!
Zoya - We're feeling Lucky (Lucky Magazine that is)!
See the latest Zoya Nail Polish collection, True, in the March 2012 issue of Lucky Magazine.
You can see just how spot on our color expert is simply by looking at the facing editorial on accessory trends - it's a perfect combo - nails are the ultimate accessory after all!
Okay, so we know we've shown you plenty of nail polish swatches of the new Zoya True Collection for Spring 2012 already but sometimes we get wind of a set of swatches that are so beautiful that we just have to toot the horn of our Zoya Color Expert yet again... Toot, Toot, Toot!!! Toot, Toot, Toot!!! Toot, Toot, Toot!!! Toot, Toot, Toot!!! We encourage to visit and enjoy the seriously gorgeous Zoya Nail Polish True Collection swatch and review posting from top nail polish and beauty blogger Beauty Junkies Unite! Toot, Toot, Toot!!! Toot, Toot, Toot!!! :)
"...Grab Cho or Farah if you’re in need of a new shade to jump on spring’s foundation-inspired nails trend, and purple lovers will rejoice with Lotus or Tru!"
Here's a real treat for Zoya Nail Polish fans... Two complete video swatch reviews and a complete review including swatch images of the two new Zoya Nail Polish Collections for Spring 2012 by Allura Beauty:
